June 14

Here’s what you should know to ensure your CX migration efforts don’t go down the drain

Delivering anything less than perfect CX is not an option in this day and age if a business wants to see success. Think about it; a whopping 44.5% of organizations worldwide consider CX their secret weapon, the key that sets them apart from the pack. That’s no small number.  But here’s the kicker, staying ahead requires constant innovation and agility.  That’s where CX migration comes in.

Many companies are shifting their CX infrastructure to cloud-based solutions. Why the move? Speed to innovation, seamless integration, and massive scalability are just a few reasons. In fact, Genesys, a major player in the CCaaS market, has seen a whopping 40% year-over-year growth in its business, showcasing the industry’s booming trend.

Don’t let your CX migration efforts go to waste

So, you’re ready to migrate your CX platform. Fantastic!  But before you dive in, let’s talk about some potential pitfalls. We all want our migration efforts to be a springboard for success, not a lead weight.

Here are some common fail vectors to keep on your radar:

Losing sight of the big picture

Migrations can be exciting but don’t get so caught up in the process that you forget why you’re doing it. Clearly define your goals for the migration. Are you aiming to streamline operations? Boost agent efficiency? Whatever your goals, having a roadmap keeps you focused and ensures the new platform aligns with your overall CX strategy.

Implementing lift-and-shift migrations

Lift-and-shift migrations might sound efficient, but it’s a recipe for trouble. Simply transplanting your existing system onto a new platform can mean carrying over outdated processes and inefficiencies. Auditing your legacy systems and implementing phased migration initiatives can help you avoid these setbacks. You can even use automated solutions to simplify your audits and make the migration process that much faster.

Subpar tech implementations and optimization efforts

Don’t underestimate the importance of proper planning for your new tech implementation. Take the time to train your team, configure your workflows, and test everything thoroughly. Rushing into implementation can lead to frustration and disrupt your customer service operations. Again, phased migration can save you a load of trouble.

Taking a short-term approach

Never do migrate-and-forget migrations. A successful migration is not a one-time event, it’s an ongoing process that needs constant attention from you for optimization and adaptation. Constantly keep your eye on the prize to make sure your migration efforts and CX delivery give the results you expect.

How automation helps the process

Automation is your secret weapon for streamlining the entire migration process.

Imagine this; instead of spending ages sifting through data mountains, automation tools can fast-track the discovery phase, giving you a crystal-clear picture of your current workflows. Plus, they help identify and ditch outdated processes before migration, so you only move the good stuff to your new platform. To top it all off, automation minimizes errors and maximizes efficiency, saving you time, resources, and a whole lot of headaches.

By taking the time to plan, automate, and avoid common pitfalls, you can ensure your CX migration is a springboard to success.

Improve your CX migration efforts with proper planning and automation

Remember, a well-executed CX migration can have a massive impact on your bottom line. Studies have shown that improved CX can lead to a 10-15% increase in company revenue. That’s a win-win for your customers and your business.

So, are you ready to take your CX to the next level? Strategically planning your migration and leveraging the power of automation to ensure a smooth transition and unlock a world of possibilities for delivering exceptional customer experiences.


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